Tower 28 beauty Review: ShineOn Lip Jelly , BeachPlease Luminous Tinted Balm

Tower 28 beauty - ShineOn Lip Jelly , BeachPlease Luminous Tinted Balm

Tower28 Beauty has always been on my radar on instagram for a while now and during the Sephora sale I finally bought some items to try. They are a clean brand which products are meant for everyone. They don’t have too many products yet but the ones they have are really good!

Here’s the brand’s philosophy:

We have a type - it's Clean

That's why we're ultra-sensitive about the ingredients we use in our products.

What does that mean? It means our products are made with non-toxic, non-irritating, good-for-you ingredients that you can pronounce. No fillers. No fragrances. No animal by-products. We're just here to make some high performance beauty products with a side of Good Clean Fun!

Our blacklist helps us keep out toxic, harmful ingredients that can wreak havoc on your health.

Designed for sensitive skin. Made for all.

Whether you're dry, oily, or acne prone, skin imbalances tend to be the result of your skin overreacting. It could be harsh ingredients, allergies, environmental aggressors like sun or pollution, or even makeup you already use. The point is, we can all be a little sensitive sometimes.

At Tower 28, #ItsOkayToBeSensitive - that's why we want to be the brand your skin can count on. We are the only makeup brand to 100% follow the National Eczema Association's ingredient guidelines and avoid known irritants and allergens for those with sensitive skin, including essential oils and synthetic fragrances. Our products are:

-Hypo-Allergenic
-Non-Comedogenic
-Dermatologist Tested
-Gluten-Free

PS. It works too!

The Tower 28 team is comprised of longtime beauty industry vets, makeup junkies, and skincare fanatics - which means we know good beauty product! We work with the best chemists in the business, and test extensively on celebrity makeup artists and ourselves (but never animals, because we are cruelty-free).

OK first up is the ShineOn Lip Jelly .

I actually bought this duo in a set from Sephora (there were two sets but I really liked Spicy so I chose this set).

Tower Beauty ShineOn Lip Jelly - Chill, Spicy

Brands description:

Jelly = the shine of a gloss, the comfort of a balm, + a pop of color. For never sticky, always shiny lips! "CRAZY high shine without the stickiness"

Now in 6 new juicy translucent shades inspired by some of our favorite colors and the meanings behind them:

XOXO (sheer pink) - feel the love
FIRE (sheer orange) - fan your flame
FEAR LESS (sheer berry) - go for it
CHILL (clear) - let it go (I own this)
SPICY (sheer-ish) red) - hot hot hot (I own this)
MAGIC (clear gloss with gold shimmer) - get your spark on

Regular lip balms can leave you with dull, dry lips. With ShineOn, get ready for soft, glossy lips with a juicy pop of color. Just swipe and smile! Apply over bare lips or over your favorite lip color. Traditional lip gloss coats lips with a layer of shine, but can end up leaving lips dry underneath. Pass on that, thanks. ShineOn is a moisturizing lip treatment formulated with a unique blend of 5 nourishing oils to soothe and protect lips. ShineOn and on and on!

Below are closeups of Spicy and Chill:

I really do agree with the description from the brand. It doesn’t feel like a sticky gloss, but feels more like a combination between a lip jelly and a lip oil. Chill looks like a glossy lip jelly on my lips, while Spicy gives my lips a bright red tint. I think its perfect using alone or over a cream lipstick.

Tower Beauty ShineOn Lip Jelly swatches - Spicy, Chill

Next is the BeachPlease Luminous Tinted Balm. At first I thought this was a cream blush, but it’s actually a multitasker balm for lips and cheeks.

Tower Beauty BeachPlease Luminous Tinted Balm - Golden Hour

Brand’s description: A multi-purpose tinted balm that blends seamlessly for a natural luminous finish. No cakiness. No harsh lines. Just beautiful, sun-kissed skin. Lucky you.

3 shades inspired by the colors of the Santa Monica sunset:
Magic Hour - sun-kissed rosy nude
Golden Hour - sun-kissed orange (I own this one!) HappyHour - sun-kissed coral pink

That golden/magic/happy hour glow all day long. Hello, summer! For cheeks and lips. Just tap tap, blend, and layer for bolder color!This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skincare boost with every application.

Tower 28 Beauty BeachPlease Luminous Tinted Balm - Golden Hour

Tower Beauty BeachPlease Luminous Tinted Balm - Golden Hour Swatches

I feel like this is better used as a cram blush than a lip tint. Don’t get me wrong, it works great as a lip tint, but it works so much better on skin! On lips, it looks like a melted creamy lipstick combined with a creamy tint. It’s pretty too, but not Wowing. But on cheeks, I feel like it was a easy to blend and the shades compliment my skin so beautifully . I don’t think anyone can go wrong with this tinted balm.

Here’s how it looks with one swipe, and once blended.

Tower Beauty BeachPlease Luminous Tinted Balm - Golden Hour Swatches - one swipe

Tower Beauty BeachPlease Luminous Tinted Balm - Golden Hour Swatches - blended